These 3 methods could help improve the content on your informational website
The World Wide Web might have changed quite profoundly even just in the last five to 10 years – what with the downloadable apps, ecommerce and blogging templates, and Web3 technologies that have come to the fore – but some aspects of the Internet haven’t altered all that much.
One thing that has stayed fairly constant is the tendency for most parts of the web to be informational and content-led. Even a website that is attempting to funnel you towards purchasing a particular product or service will almost certainly provide information to try to increase the likelihood of you making the buying decision it desires.
But with research having indicated that on the average webpage, users only typically have time to read about 20% of the words, it could barely be more important for online content to be relevant, compelling, and useful.
So, presuming it is members of our own organisation’s team that are writing content for your website – whether the main web copy or blog posts – here are some ways to help ensure a strong baseline of quality.
Consider assigning pieces of content to specific individuals
It can be so easy for a brand to have content created and published on its site, only for that content to be left to “decay” over time – with any information and statistics cited, for example, becoming progressively out of date.
For this reason, you might look to make your own content creators more accountable for keeping their content up to date, by assigning every page on your site to a particular individual. You might even include the given individual’s contact details on the page, in case the reader has any questions.
The assigned content creator will then have greater incentive to keep on checking “their” webpages, to ensure the content is still delivering the value it needs to deliver to human readers.
Make it easy for content creators to receive feedback
While we’re on the subject of readers asking questions, it’s a good idea to make the provision of such reader feedback a super quick and intuitive process.
You might do this by incorporating a survey at the bottom of each webpage, quizzing the reader on their experience of the content and whether there was anything missing they would have liked to see included.
Don’t forget to also pay close attention to what people are saying on social media about your site and its content, as well as to regularly review your site’s analytics to see which pages are performing especially effectively.
Archive content that doesn’t meet certain conditions
The exact conditions that you set will depend on your organisation’s preferences and needs. You might decide that you will require each page on your site to reach certain thresholds with regard to page views and engagement. This will give content creators further reason to continue reviewing and optimising their existing content over time.
To learn more about how Piranha Designs’ knowhow in website design, search engine optimisation (SEO), database solutions, and other fields could benefit your brand’s online presence, please don’t hesitate to reach out to us in Gibraltar, the UK, or Spain.
