So, you’re convinced your e-tail store’s offers are great… but are your customers?
Getting your ecommerce business’s pricing strategies right can play a fundamental part in its success. However, not all online stores are effective in packaging and presenting their value proposition in ways that get customers to add products to their shopping cart.
Does this sound like a familiar situation for your ecommerce store? If so, here are some steps that you might take to help convince your target consumers that your offers are worth committing to a purchase.
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Indicate that your prices will keep on going up
This might seem an odd suggestion to make to online business owners who are anxious to give consumers more reasons to buy from them.
But if the product being presented is the right one, this tactic can help encourage a sense of scarcity, potentially motivating the customer to make their move before the price heightens.
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Combine a ‘free trial’ with a discount voucher for continuing
If you’re offering something like a subscription service that could help your store maximise the value it extracts from each customer over time, making the customer’s initial purchase free (or at least seemingly cheaper) can be a powerful way to get them to commit.
A completely free sample or free trial, then, could be followed by a discount voucher if the customer agrees to continue with the service after consuming the “freebie”.
This might be a particularly great tactic to use if you’re convinced that your service is fantastic, and one that your customers would happily continue with, if only you could get them to try your store or service in the first place.
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If you’re offering something for free, refer to this in various ways
Your store’s target customers might hesitate even over something presented to them as completely free, if they perceive that this seems too good to be true.
So, to help hammer home the message that it really is a free offer you’re putting forward, be sure to mention it several times, in relatable ways. You might reference that there are “no hidden charges”, for example, mentioning that you find “nasty hidden extras” frustrating, too. Or you may emphasise that there really are “absolutely no strings attached”.
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Express discounts in ways that people immediately understand
While many of us who are “terminally online” shoppers know immediately that “33% off” means “a third off”, not every potential customer of yours will.
So, using language more akin to what you might say in a face-to-face conversation – for example, “half-price” rather than “a 50% discount” – can help ensure your target audience quickly grasps what you are offering them.
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Compare apples to oranges
Again, comparing things to other things that are very different is something that you might have heard you shouldn’t do.
But if, for instance, there is a training course you’re trying to sell, it might help if you highlight how extremely expensive a college or university course in the same subject may be by comparison.
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Piranha Designs stands ready to help your store grow
The above are, of course, just some of the ways in which you can help your target shoppers to understand they really are getting an excellent deal when they turn to your store.
To find out more about how Piranha Designs’ expertise in website design, graphic design, search engine optimisation, and CRM systems in Gibraltar, the UK, and Spain can help your ecommerce store sell more and grow, please contact us today.
