The SEO relevance of your e-tail outlet’s product category pages should not be overlooked. These parts of an online store are geared towards people who enter high-volume search queries into Google.
However, it isn’t always easy to optimise product category pages to rank well in the organic search engine rankings. After all, these aren’t just “standard”, static pages of a website – they tend to be dynamically generated on the basis of whatever is currently in stock.
So, what can you do to ensure the category pages of your ecommerce site fare more strongly in the organic rankings? Below, we have set out a few tweaks to focus on.
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Refine your pages’ title tags and meta descriptions
These components of your ecommerce site, easily accessible in its HTML code, play an important role in SEO.
Title tags are powerful on-page elements from a keyword perspective. As for meta descriptions, these aren’t a ranking signal, in and of themselves. However, as Google incorporates meta descriptions into listing snippets, they can still influence whether a human searcher clicks through to a given site.
So, if you’re looking to enhance your product category pages’ online search performance, it can be a good idea to consider whether your current title tags and meta descriptions hit that sweet spot of conciseness, descriptiveness, and helpfulness.
Make sure your primary keywords are incorporated into these elements – but don’t “keyword stuff”, as Google doesn’t look upon this practice favourably.
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Provide product details that are genuinely useful to human searchers
Your ecommerce shop’s product pages don’t only exist in order to drive traffic from search engines to your site. Once a targeted customer is on the site, they will need to be enticed into buying your products.
So, it won’t be enough for you to simply list the currently available items on the category page. Including some additional details on each product – such as the price, its average ratings, and the colours, sizes, and materials it can be specified in – will help visitors make buying decisions.
No less importantly, such enhanced detail will also assist the search engines in understanding what is being presented. This, in turn, can help ensure your site’s category pages are served up in front of the right people performing relevant searches.
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Link to other internal parts of your site
It is typically at the top of an e-tail store’s structure where product category pages sit. So, by incorporating links to other internal sections – such as related categories, searches, and products – you can help efficiently spread link equity.
The term “link equity” – or “link juice” – refers to the level of authority or value that a linking page passes to the page, or pages, to which it links. The greater the amount of link equity a page can muster, the higher its chances will be of ranking impressively.
If you’re taking these steps with the SEO adjustment of your ecommerce store’s product category pages, you can be sure of helping to boost the fortunes of your broader website – including its traffic, sales, and revenue.
To learn more about how our search engine marketing (SEM), website design, and software development services in Gibraltar, Spain, and the UK can contribute to your brand fulfilling its goals during 2025 and beyond, please contact Piranha Designs today.
