Do your online store’s product pages actually answer customers’ questions?
If you are at the helm of an online business that is looking to stand out from the competition, having great product pages will be essential.
Product pages are where customers go to learn about the items that interest them. So, it’s important that these pages provide all the necessary information to help them make a purchasing decision.
With all that in mind, we have below brought together some of the key things you should be looking to do, to ensure your store’s product pages genuinely answer customers’ questions.
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Highlight pain points
One of the main goals of a product page is to persuade customers to purchase the given item. This, in turn, means you will need to know why your customers will want the item.
Highlighting any pain points customers may experience, and how your product solves them, can be a great way of showcasing why they may wish to buy it.
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Provide clear details
When customers visit a product page, they will want to know all the details about what they’re buying – such as its size, weight, material, and any other relevant specifications. Make sure these details are clearly displayed so that there are no questions left unanswered.
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Display reviews from other customers
Customer reviews can be an excellent way to showcase the quality of your product, as well as to build trust with potential shoppers. Try and include customer reviews on every product page, in order to highlight the pros of your store’s offerings.
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Provide delivery information
When customers purchase an item online, they will want to know when they can expect to receive it, and how much it will cost. Make sure you provide clear information on delivery times and costs, so that customers will have all the information they need to make a purchasing decision.
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Include images and video
High-quality visuals are essential for product pages. So, be sure to include high-quality images and videos of the product to help customers visualise the product in their own space. This will make the item feel more “real” for them, and increase the likelihood of them purchasing it.
Final thoughts
Creating great product pages that answer all of your customers’ questions will be an essential process for your e-tail store, as it will help build trust with potential customers and encourage them to make a purchase.
Make sure you highlight pain points, provide clear details, display reviews, provide delivery information, and include images and videos to help customers make the best decision.
Don’t forget that if you require help of a more direct kind with your brand’s online presence, the team here at Piranha Designs can be available to assist. When you reach out to us by phone or email, you will be placing your trust in one of the leading website design, graphic design, search engine marketing, and bespoke system solution companies in Gibraltar, the UK, and Spain.
