Any business that sends emails as part of its marketing campaigns will know how difficult the generation of meaningful results can be. The reasons for your emails not converting can be wide-ranging; it could be that your subscribers are just not interested, or that your emails are getting sent to their spam folder. In the case of the latter, you need to avoid these marketing faux pas.
1. Your email subject features a trigger word
With spam filters becoming increasingly powerful, you need to avoid using certain ‘trigger words’ that are regularly used by spammers if you want to ensure your emails end up in the right box. Words such as free, money and reminder are all prominent in spam emails, so try to avoid using them and come up with more imaginative titles to keep your emails in your subscribers’ inboxes.
2. Your email has exclamation points!!!
Emails filled with exclamation marks resemble spam and are therefore likely to be treated as such by email account providers. Instead of exclaiming your key points, word your subjects and emails in an exciting, engaging way that your customers will appreciate.
3. You’re sending attachments
Sending an attachment to somebody who doesn’t expect to receive one can make it tough to penetrate spam filters, and in the case of email marketing, it’s something that should be avoided. Instead, keep all of your content in one email, and if you need to get your audience to view an external document, send a download link that they can click in their own time.
4. You have low open rates
As webmail providers become increasingly intelligent, it is now possible for emails to be screened on the basis of whether others open them or not. This process is known as ‘engagement-based spam filtering’, with email providers identifying when users delete unopened emails and thereby filtering similar emails from your own inbox.
5. Your subject line isn’t clear
Subject lines are one of the most important aspects of email marketing, and while you will naturally want to get the most bang for your buck, you need to be clear about what your email includes. Misrepresenting an email can irritate your subscribers and encourage them to flag your emails as spam, so be honest and transparent and you’ll soon see increased engagement.
If you’re struggling to grow your audience online, don’t hesitate to contact the team here at Piranha Designs about our acclaimed range of online advertising packages.
